Do you have an Internet Marketing Plan? Part 4 of 4

Social Presence In the previous parts of this series we covered Website Design, Search Engine Marketing (SEO) and Reputation Marketing. In this post we deal with Social Media Marketing. Creating a Social Presence or Social Media Marketing has become a significant weapon in optimizing your presence on the Internet and […] Read more »

Do you have an Internet Marketing Plan? Part 3 of 4

Reputation Marketing In the previous 2 blog posts we covered Website Design and Search Engine Optimization (SEO). What so many local businesses do not realize is that one of the foundation stones of any strategy to attract customers that are searching for their product and services online, is to ensure […] Read more »

Reap the Rewards from Your Hard-earned Reputation

Few local businesses, when developing their marketing plan (if they have one at all), consider that their internet marketing strategy is probably the most important element of that plan. A Local Consumer Review Survey indicated that 92% of consumers search for local business on line.   Most local businesses spend their time […] Read more »

Online Marketing Challenges for 2016

The rapidly evolving and volatile world of online marketing can be confusing and extremely challenging for businesses. Reaching your market through the Internet is rapidly becoming, if not already, the most effective approach. However, it is also the most confusing and challenging, demanding on on-going understanding of the different channels. […] Read more »

Do you have a Search Engine Optimization strategy?

If you are attempting to attract new customers through the Internet without a Search Engine Optimization strategy, you are shooting in the dark.   Search Engine Optimization (SEO) is about getting your website to where it will be noticed by people who are searching, on the Internet, for your products […] Read more »

Google Releases their Human Rating Guidelines for Search Results 

On November 19, 2015 Google officially released to the public their updated Human Evaluator Guidelines for Rating Search Results. Google employs evaluators to rate search results whenever they make changes to their algorithm, in their quest to maintain a high relevancy for search results. When rating the search results for a […] Read more »