If you are wanting to develop a presence on the internet with the objective of attracting new customers to your business, it is not enough just to have a website or Facebook page. You need to consider the different factors that are likely to influence your prospective customer. Below are the major factors that need to be considered when building your internet marketing plan.
- Website Design
- Search Engine Ranking
- Reputation Online
- Social Presence
In this post, we will cover Website Design.
Your website is the foundation of your marketing plan. Without a professionally built website, you will be building your marketing plan on a weak foundation. There are a number of key factors that will determine whether you have a strong foundation or not. These are:
This consists of the technical or “under the hood” aspects such as headers, tags, links etc and the subject matter which the viewer will see and determine whether spending time on your site is worthwhile.
A professionally built website will contain all the relevant technical detail. Much like building a house, the technical detail of the website is the foundation and structure on which one construct the rest of the house. Without this, the website will not fulfil its function.
One can see the subject matter as being the various rooms in a house. This is what people visiting will see. There must be a balance between the relevancy, how it relates to what they are searching for, and the aesthetics of the page. Is it pleasing to the eye? It is no good having a highly relevant site that is difficult to read. It is also no good having a pretty site that does not relate to the topic being searched by the visitor.
Essentially this means – “Does Google consider your site mobile friendly?” This is a very important consideration for two reasons:
- The search traffic on mobile devices now exceed the search traffic on desktop devices. This difference is only going to grow, not decline. Your site needs to be easy to read on a mobile device in order to attract those viewers searching for your products and services on these devices.
- Google have indicated that they will give a mobile friendly site preference in ranking over a site that they consider is not mobile friendly. This will therefore have an impact your position in the search results.
This means that if you are having someone build your site, you must be assured that it will be mobile friendly. This can easily be tested by using Google’s useful mobile friendly tester.
How quickly a site loads is becoming more and more important because users are using mobile devices more frequently. Today’s user is very impatient and if a site takes a long time to load, it is likely that the users will abandon your site before it has completed loading.
There are a number of factors that affect the loading speed of the site and your professional website designer will be aware of these and build the site with speed in mind. While the aesthetics of a website are important, it is no good having a pretty website that people don’t see because they don’t have the patience to wait for it to load.
In addition, the speed on your site also will have an impact on your ranking with Google Search Results – another very important reason to pay attention to the loading speed of your site. Google have a useful tool – PageSpeed Insights to test the speed of your site.