Local B.C. internet marketing firms like Canyon Marketing know very well that the trail they follow constantly changes. The Internet is hardly a sitting duck, as it seems—it rides a steady stream of updates which influences the way data is perpetuated, leading to trends. Forbes contributor Jayson DeMers notes:
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
Here are the top trends currently influencing the practice of experienced B.C. online marketing professionals today.
Social media marketing must be diverse – Gone are the days of using only Facebook, Twitter, and other well-known social media sites as other lesser-known networks have joined the race for lucrative spots in information and entertainment. An infographic in another Forbes article shows a pie chart that has been split into at least 15 types of social media networks. Facebook and Twitter are still top dogs (94% and 83% of the share, respectively), but sites like Google+, Pinterest, and Instagram are catching up in numbers.
Simplicity is both beauty and functionality – Web users are so over with campaigns that bombard their audiences with tons of content. Companies now tone down their promotional efforts, focusing instead on centralizing their message for a better chance at reaching their intended market audience.
Content is top priority – Google’s revolutionary Hummingbird algorithm update was meant to make searching for information through billions of pages much easier, allowing access to quality information through more precise queries. Through this update, Google search pages are now prioritizing well-written articles, indexing them and positioning them among the top of search engine results pages (SERP). This makes the quality content a premium in every online marketing campaign.
Mobile optimization – Millions of people now own tablets and smartphones, enabling them to access the web on the go. More and more users are turning to handheld devices for their online purchases, so ignoring mobile optimisation at this stage is nothing less than inviting obliteration amidst fierce competition in the market.
(Source: The Top 7 Online Marketing Trends that will Dominate 2014, Forbes, September 17, 2013)