Reap the Rewards from Your Hard-earned Reputation

92 percent ConsumersFew local businesses, when developing their marketing plan (if they have one at all), consider that their internet marketing strategy is probably the most important element of that plan. A Local Consumer Review Survey indicated that 92% of consumers search for local business on line.


Most local businesses spend their time and budget on the traditional forms of marketing like print, radio and TV as that is what they know. With the advent of the internet, these have become the least cost effective and trust generating ways of attracting buying customers.


Here is another interesting stat.


Nielsen Rating Graph

Marketing your business on the internet is the most cost effective way of attracting buying customers. Those businesses that recognize this have invested their time and money in Search Engine Optimization (SEO), Pay per Click advertising (PPC) and Social Media Marketing (SMM).
Until a few years ago, the priority was to get ranked in the top three search engine results for the keyword or keyword phrases relating to the business offering. This has been a sound strategy that achieved the expected results.

As we know, Google is continually striving to improve the experience for the searcher and, in so doing is regularly tweaking their algorithm and other activities to achieve this.


The most important, yet underestimated change made was introducing the ability to post reviews on Google+ and reflecting a review score dependent on the number and the rating of those reviews.The other search engines and search directories have also adopted this practice.


This change can have the effect of devaluing all the other internet marketing strategies. The review score has the power to complement or negate all the other internet marketing strategies. 


Quite simply, not many people are going to be attracted to buy from a company that has a poor reputation.
What is remarkable is that few industries have recognized the importance of this or possibly they do not see how they can use this to their advantage.


Research reveals that 72% of buyers trust reviews as much as personal recommendations. Furthermore, consumers look up an average of 10 reviews before making a decision. Also, 70% of consumers trust a business with a minimum of 6-10 reviews. This means that a business needs at least 6 positive reviews before a consumer is likely to trust that business with their custom.
Therefore, based on the above stats, what your customers think about you online, will have a significant effect on your internet marketing strategy.


We at Canyon Marketing can help you build an effective Reputation Marketing Strategy that will give you the edge and help you dominate your market online. Contact us for a free consultation.

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