Pay per Click & AdWords Remarketing
Use Pay per Click for reaching Google page #1 without doing SEO, then use Adwords Remarketing to retarget your website visitors to come back to you.
Using both together is a very powerful way to get traffic to your site immediately!
What is PPC?
Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords that you are targeting, as they make searches in search engines. Remarketing, a specialized type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network.
Why Do You Need PPC?
If you are trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO, Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue.
To get more exposure with people who have already shown interest in your products/services without paying for impressions, use remarketing and your banner ads will “follow” your prospects even after they leave your website.
Realize the instant targeted traffic, leads, and sales that PPC delivers to businesses! Retarget visitors who have left your website and transform them to customers! Get a PPC and a Remarketing consultation now!
Advantages of Pay Per Click Marketing
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but cannot target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!!
With Remarketing, you get the ability to target those who have visited your website through banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you.
What We Do – PPC Services
- Account Setup
- Market and Keywords Research
- Campaign and Ad groups Setup
- PPC Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- AdWords Remarketing